Blog
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Language is a powerful tool in global marketing, as it not only conveys the message but also shapes the perception of a brand. When expanding into international markets, it is crucial to adapt marketing campaigns to the local language to resonate with the target audience. A well-executed translation can make a marketing campaign more relatable […]
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Artificial intelligence (AI) is transforming the translation industry by automating and enhancing various aspects of the translation process. From machine translation to automated quality assurance and project management, AI is improving efficiency, accuracy, and scalability in translation workflows. Machine translation, powered by AI, has seen significant advancements in recent years. Neural machine translation (NMT) models […]
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Cultural competence is essential for delivering high-quality translations that resonate with the target audience. It involves understanding and respecting the cultural nuances, beliefs, and values of the target market, ensuring that translations are culturally appropriate and effective. Translators with cultural competence can identify and address potential cultural issues that may arise during the translation process. […]
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Transcreation—a blend of translation and creative writing—is becoming increasingly important in the marketing industry. Unlike traditional translation, transcreation involves adapting marketing content to resonate with the target audience while preserving the original message’s intent and emotional impact. Effective transcreation requires a deep understanding of the target market’s cultural nuances, preferences, and behaviours. This involves not […]
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