Blog
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In today’s competitive translation and localisation industry, it is essential to differentiate yourself and demonstrate your professional value to potential clients. By showcasing your expertise, experience, and unique skills, you can position yourself as a trusted partner and attract high-quality clients who value your services. One effective way to demonstrate your professional value is by […]
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Translation theory provides a framework for understanding the principles and techniques that underpin the translation process. By familiarising yourself with key concepts such as equivalence, fidelity, and Skopos Theory, you can enhance your ability to produce accurate and culturally sensitive translations in your everyday work. Equivalence, for example, refers to the concept of finding the […]
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In today’s digitally interconnected world, the importance of translation extends far beyond the mere conversion of words from one language to another. With the rise of multimedia content across various platforms, the concept of multimodal translation has emerged as a powerful means of ensuring universal accessibility and inclusivity. Multimodal translation goes beyond traditional text-based translation […]
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In today’s globalised marketplace, effective communication is essential for businesses looking to connect with diverse audiences around the world. However, achieving this requires more than just a literal translation of marketing content; it requires a nuanced and culturally sensitive approach known as transcreation. Transcreation—a blend of translation and creation—involves adapting marketing content to resonate with […]
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